2011 has no doubt showed Google’s endeavours in making certain organic search results are offering content displaying high relevancy to a search query. This push for quality will not halt meaning Google search results will turn out to be more challenging to obtain. Of course this indicates algorithm A/B testing (primarily research & development) is a have to for any online marketing services company to ensure any customer project is absolutely benefiting from the advertising and marketing spend.
The supply of high-end organic SEO services is Finally starting to be more of an arena for the minority that are making certain constant research and development procedures are completed. The reasons for updates are to enable those in any niche industry to truly be rewarded for remaining within Google’s Webmaster Guidelines, which are now (more than ever) targeted on engagement with a market place more so than competing sites and by having an organic search strategy that is holistic in approach.
Some of the most latest and critical updates to be aware of for 2012 SEO are:
1/. Google +: In the push to make sure site owners participating with their market most often are acknowledged, Google has developed a social engagement service that allows businesses (as well as general public) to engage by means of video media, image media, business product and/or service updates, links to relevant/engaging content and anything different you would like to share. Shifting into 2012, Google are cleansing their organic ranking algorithm by bringing in new and very important social media monitoring that is assessed constantly enabling the most busy client engaged website marketer in any industry to be visible.
2/. Google Panda: We have already seen 7 Panda updates in 2011, which have affected previously highly visited online businesses that were found to have weak or “thin” content material on primary product pages and this has cleaned up the search results for those marketers that were less targeted on high quality on-page SEO. As we all understand, Google’s ranking algorithm for organic (not-paid) results has historically been largely based on the quantity of optimised links & those largely with a high PageRank. This practice has allowed for search result manipulation and has been extremely difficult to police. In Google’s on-going push for good quality, we’re now viewing available monthly algo-updates from Google’s Engineering Director, which will hopefully let any online marketing agency to research and understand why, when, how and what updates are imminent that should allow for planning forward. Natural link building services are offered, but it’s best to study the companies and understand techniques prior to having to pay for a service.
3/. Rich Snippets: As we all know, a visual message does normally stand out in search results much more obviously than a 150 character text-only description. Google has not too long ago launched “Rich Snippets”, that will enable your website to display mixed-media content (image or video clip media based) straight in your organic search result. Whether or not you’re a business selling software or a business selling online recipes, the image or video based addition to your Meta description result will surely complement your potential.
4/. Authorship Recognition (Google+): Connecting your published content with your business is an complete must. Any writer can now arrange authorship simply by utilising their email address, which allows for the show of their full name and profile image straight in the search results. Anybody publishing original, well written content online comprehend how painful it can be to see their hard work plagiarized, but can now place their authorship signature alongside the write-up.
5/. Freshness Update: For a long time Google has been focusing on the freshness of particular search queries, that was labeled earlier as Query Deserves Freshness or QDF. In actuality there can be certain search queries such as an upcoming occasion like a music live performance or a movie show. However, facts today moves extremely fast so this 2011 change ought to have an intriguing impact in 2012. We will be observing around 35% of search results becoming affected by the Freshness Update and any intelligent online marketing agency will be working hard to retain up-to-date and fresh updates in their clients/own published content.
Every site in a search engine index that is identified through a organic search result should display compelling and intriguing content to engage with their marketplace. When we type a search query for ‘Google updates’ to stay up to date on latest news, we want to see applicable subject material that is up-to-date, right? The same is applicable for all industries/businesses when promoting their merchandise and/or services via the web – compelling and intriguing content will win. Alongside relevancy, the quality algorithm shall help Google to rate the industry authority of a web page and its content material via the above updates and others that aren’t mentioned.